LEARNING,
TRACKING, REROUTING.

Strategy

Design

I’m Ava. I visualise complex information. My passions lie in ethical research, participatory practices, accessibility, critical cartography and data visualisation

Data

Facilitation

WORK

Having graduated with a First Class Honours in BA Graphic Communication Design at Central Saint Martins (UAL), my mission is to transform complex information into visual stories and to use branding as a tool to shape meaningful experiences. My work utilises quantitative and qualitative data visualisation methods, stakeholder mapping, participatory practices and illustration. I believe in the power of design to build engaging narratives that spark curiosity, connect and invite conversation.

My Values

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Care

    I embed ethics of care — relationality, vulnerability, and sustainability—directly into the creation of technology, products, and systems.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Research Driven

    Every project is different, but the consistent is research. It is the backbone, that takes projects from aesthetic temporary solutions to long-term answers to the much larger questions.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Innovative

    At WAYS we focus on solving complex problems. When we deliver, it’s not just a finished product— but an outcome that utilises creativity and strategy.

  • Human-Centered

    I take an empathetic approach to communication, ensuring experiences and needs are prioritised. This often means iterative testing, participatory practices and empowering users.

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