SGFE Refresh

Spot illustration project to support ‘Dawn Creative’ rebrand of ‘Strategic Growth for Enterprise’.

Commissioned by Dawn Creative, the agency leading SGFE's brand refresh, I designed a series of spot illustrations to visually communicate SGFE's services across their website, social channels and presentations materials. As a business coaching and consulting company, SGFE wanted to move away from the "typical" B2B aesthetic and showcase more of their personality. The illustration system was designed to feel human and approachable, while still supporting a professional brand. The final outcome 25 illustrations, in an isometric style aligned with Dawn's direction. Small figures dwarfed by large icons, each illustrations portrays a little world. Both SGFE and Dawn were happy with the outcome, and as of late last year they can be found online.